SEO (Search Engine Optimisation) helps to increase the quantity as well as quality traffic to user’s website. This is done by organic search results. You can attract all the visitors in the world, who are genuinely interested in all the products or services that you offer. When you have the people clicking through the SERPs (Search Engine Result Pages), the traffic is better. Organic traffic is any traffic you don’t have to pay for. Ads is a significant portion in Search Engine Result Pages i.e. SERPs. You must be wandering about when you search something over search engine (like Google, Yahoo, Bing); they provide you with various links that could be result for your answer; how is this possible? It is possible through SEO only. Search Engine has crawler that gathers all the available information over internet that could satisfy your question. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. When you know basics about SEO, you are in the stage to apply SEO techniques to your website. The website can be new or you can be solving issues and trying to improve your old Website. A Site isn’t a site until you have content. SEO helps you with brand visibility as well as build brand credibility and trust. The better SERPs you add on the top of your page, the more eyes you can grab over your brand. Being featured among the top search results on Google means that the search engine considers you as a relevant, useful and genuine source of information/content and prefers you to other sites that are in the running. While a Google user visits your website, getting them stay or making them come back is two different things. SEO helps in achieving all the goals while working over brand reliability and credibility. The process is time consuming as it can’t be done in few hours but it is worth time consuming. The no. 1 organic search result on a Google SERP receives 32% of clicks while the top three organic search results get 75% of all traffic. With SEO, you can reach out to those who are looking for what you offer in an efficient manner. Various reliable studies have found that it is responsible for bringing in 53% of site traffic, making it one of the top benefits of SEO. SEO provides you great insights and also does not involve paid ads in its features. It helps in attract local customer and is a long term marketing strategy. You may have most amazing products/services to offer but it’s of no use till the clients reach to you. SEO helps to expand your business online and one should always go for it. Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So if someone is offering you SEO advice that doesn't feel quite right, contact Oriol Infotech for get genuine advice/result. Stay tuned with Oriol Infotech to get more IT related updates. www.oriolinfotech.com